Although there are lots of different methods of advertising, both online and offline, online corporate videos are by far one of the most effective. The world is becoming digital, and we are living in the online age, with more and more people using the internet for their daily tasks. It's hard for people to ignore something if they are constantly seeing it, and when you advertise through video, your ads are much more noticeable than static ads.
All this means that video advertising must be the way to bring in the customers, right? Wrong. Not everyone who advertises through online video is going to see an improvement in their business. That's because audiences are hard to please. Around 60% of viewers will stop watching a video by the two minute mark, with around 33% leaving the page by the 30 second mark. If you want people to watch your video to the end, it needs to be engaging.
Your video should be able to grasp the viewer's attention within the first 8 seconds. It only takes a click of the viewer's mouse for them to leave your page and never return if they don't see something of interest. 90% of people would rather watch a video than read a page of text, which means steering away from using too much text in your video is a good idea. Instead, include all the information your viewer needs to know through speech. Including a person in your video will help to give your company a face and a personality, and will make you likeable.
If this all sounds like a lot of hard work, there are corporate video companies available who know the ins and outs of video advertising and will be able to help you create an effective advert. If you're interested in having a professional corporate idea made for your company, check out what video companies can offer you.
All this means that video advertising must be the way to bring in the customers, right? Wrong. Not everyone who advertises through online video is going to see an improvement in their business. That's because audiences are hard to please. Around 60% of viewers will stop watching a video by the two minute mark, with around 33% leaving the page by the 30 second mark. If you want people to watch your video to the end, it needs to be engaging.
Your video should be able to grasp the viewer's attention within the first 8 seconds. It only takes a click of the viewer's mouse for them to leave your page and never return if they don't see something of interest. 90% of people would rather watch a video than read a page of text, which means steering away from using too much text in your video is a good idea. Instead, include all the information your viewer needs to know through speech. Including a person in your video will help to give your company a face and a personality, and will make you likeable.
If this all sounds like a lot of hard work, there are corporate video companies available who know the ins and outs of video advertising and will be able to help you create an effective advert. If you're interested in having a professional corporate idea made for your company, check out what video companies can offer you.
