Monday 18 May 2015

Using established video companies to communicate

When your organisation needs to communicate you will find that the best format to do this in is film. You can seek the services of video production companies that can create quality, engaging pieces of film which are sure to paint your organisation in a positive light and help you to communicate effectively.

When your organisation needs to communicate there are a few different ways in which this can be done, but none as effective as video. Film can engage the viewer and enable you to communicate complicated messages, and when they are of high standard they can even help brands to enhance their reputation. Creating engaging, informative and entertaining film can prove to be challenging however, and it will need to be created by a team of experts if it is to be a success.



This will involve seeking the services of film production companies. These established video companies will have a team of experts that will create something that you can take great pride in, and they will do this by using all the latest filmmaking equipment. For the top film production companies you will be able to watch their portfolio online, and this will give you an insight into the type of films that can be produced. You could use these companies to create a product advert, charity film, recruitment video, interview with the CEO, inform about important updates plus any other type of message which you need to communicate to your target audience.

Friday 17 October 2014

Communicate to your target audience through Company Video Production


One of the best ways for organisations to establish their presence and stand out from the crowd is through a video. Video is a form of media to which people are naturally drawn, and it is also one of the easiest ways to communicate a message to your target audience too.

In modern times it is important for businesses, as well as other organisations, to look for ways to stand out from the crowd. The internet is a fiercely competitive marketplace, which can make it difficult for brands to establish their presence. One of the best ways in which this can be done is through having their own film uploaded online. Film is a very engaging form of media, and also one which can be used for a huge range of purposes for organisations. It can be used to advertise products, communicate a message, portray company values, raise awareness, document an event plus many other purposes.


A company video production will instantly catch the eye of the public, and when it is placed on social media channels and other highly visible places it means that it will be viewed by people all around the world. This means that the film will need to be of the highest standard. For this you will need the services of an experienced video production company. This way you can be sure that the film will be content rich, engaging, informative and interesting. This will impress any viewer that sees it, making it more likely that they will take on its message. The internet offers an enormous platform for organisations to advertise and communicate, and when this is done through film it can have a huge impact on the success of a company and how they are perceived.

Monday 1 April 2013

Let corporate video companies attract customers for you!

Although there are lots of different methods of advertising, both online and offline, online corporate videos are by far one of the most effective. The world is becoming digital, and we are living in the online age, with more and more people using the internet for their daily tasks. It's hard for people to ignore something if they are constantly seeing it, and when you advertise through video, your ads are much more noticeable than static ads.

All this means that video advertising must be the way to bring in the customers, right? Wrong. Not everyone who advertises through online video is going to see an improvement in their business. That's because audiences are hard to please. Around 60% of viewers will stop watching a video by the two minute mark, with around 33% leaving the page by the 30 second mark. If you want people to watch your video to the end, it needs to be engaging.

Your video should be able to grasp the viewer's attention within the first 8 seconds. It only takes a click of the viewer's mouse for them to leave your page and never return if they don't see something of interest. 90% of people would rather watch a video than read a page of text, which means steering away from using too much text in your video is a good idea. Instead, include all the information your viewer needs to know through speech. Including a person in your video will help to give your company a face and a personality, and will make you likeable.

If this all sounds like a lot of hard work, there are corporate video companies available who know the ins and outs of video advertising and will be able to help you create an effective advert. If you're interested in having a professional corporate idea made for your company, check out what video companies can offer you.